Agentic Web Standards: Your Next SEO Frontier
Introduction There’s a quiet infrastructure shift happening right now, and most marketers haven’t noticed it yet. A new class of web standards — MCP, A2A, NLWeb, and AGENTS.md — is being put in place to govern how AI agents discover, evaluate, and take action on behalf of users across the internet. If your business isn’t […]
AI Agents Are Replacing Search: What Marketers Must Do
Introduction The game just changed, and most marketing teams haven’t noticed yet. Google’s own CEO has confirmed that search is evolving from a link-delivery system into an AI agent management layer — meaning the familiar model of “user searches, user clicks, user lands on your site” is being quietly retired for a massive category of […]