AI Chatbots Are the New Google for Shopping
Introduction Something structural is happening to the purchase journey, and most marketing budgets haven’t caught up yet. Consumers are increasingly opening ChatGPT — not Google, not Amazon — when they want to know what product to buy. If your brand isn’t showing up in those AI-generated recommendations, you’re being cut out of the decision before […]
Gemini Is Now Your Top AI Traffic Source
Introduction If you’ve been building your AI visibility strategy around ChatGPT, you just got lapped. Google Gemini has more than doubled its referral traffic to websites in just two months — and it’s now sending more visitors to external sites than Perplexity, while ChatGPT’s share of AI-driven referrals has quietly declined from its peak. This […]